Retiring the keypad menu
A utility running six-option IVR
Six options, two of them leading to submenus, and a steady stream of callers pressing zero to escape. The IVR tree is replaced by a question. The caller says and the intent is read from that, and the answer is grounded on the utility's own published tariff pages with the attached citation.
Callers who wanted one fact get it without joining a queue. The ones who needed a person reach one with the reason for the call already written down, so the agent opens on the problem rather than on the menu path.